![]() It is this intimate, hands-on process of research and design that is at the center of every KC Product. With only seconds to make decisions while traveling at dangerous speeds DeHaas has made it a mission to create lights that out perform the most demanding situations. DeHaas and his team spend many hours and weekends at off-road races and in race cars collaborating with racers to push the limits of KC’s products which is pivotal to teams who race into the night. Armed with his business degrees and passion for the desert, DeHaas purchased KC from Pete in 2004. Michael has worked at KC for over 25 years, starting in the warehouse at the age of 15 and progressing to National Sales Manager at age 27. He continued his education by obtaining his Master’s degree in Business in 1996. Michael studied Marketing at Northern Arizona University in Flagstaff, Arizona and graduated in 1991. Michael has been key to the natural evolution of the company and its products that include the popular Apollo Pro, SlimLite, Carbon POD, LZR LEDs, Gravity LEDs and various series of technology driven LED lights. While Pete can still be found traveling across the country making pickups and deliveries in KC’s Semi-Truck, Michael DeHaas, Brown’s stepson, now leads the company’s strategic direction. All of our composite housings feature an extremely tough combination of nylon glass reinforced plastics and resins. Our chrome and black housings are triple plated, polished and reinforced with various environmental inhibitors. All stainless steel housings are polished and sealed for endurance and longevity. KC light housings feature the most rugged and toughest of finishes. Light reflectors are meticulously polished to produce the brightest possible reflective surface and bulbs are specially designed for the intended applications. Inside out, KC has never accepted anything less than the highest functional designs, quality materials and workmanship across our products. Our lights are designed and built to be tough, built to last and built with the absolute commitment to quality that is backed by our 23 year warranty. Today, KC HiLiTES is still all about quality and customer service. Today the iconic KC brand is a symbol of trust, quality and performance. We take features developed for racing and design them into products for the consumer off-road market delivering premium lighting products and adventure solutions for anyone that has a passion for taking vehicles on the paths less traveled. KC Created the first off-road light in 1970 which quickly became the performance standard for the world’s top endurance racers. At every intersection of our products, employees, customers, and industry partners we embrace our legacy and traditions while forging a brighter, better future for generations to come. We have delivered iconic smiley face lights to customers since 1970 with an unwavering commitment to making premium products that are innovative and unique. KC is the world’s most trusted off-road lighting company and our products are used to ensure racers can make split second decisions, the military can achieve critical success and the adventurer in all of us can go farther.
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